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We help people
with purpose tell clear,
powerful stories.
We help people
with purpose tell clear,
powerful stories.
We help people
with purpose
tell clear,
powerful stories.
Second draft is a Narrative & communications strategy studio for founders, teams, and organisations building thoughtful brands and products.
Second draft is a Narrative & communications strategy studio for founders, teams, and organisations building thoughtful brands and products.
Second draft is a Narrative & communications strategy studio for founders, teams, and organisations building thoughtful brands and products.
what we do
what we do
what we do
We only take on what we can do well.
And we care about doing it well.
We only take on what we can do well.
And we care about doing it well.
1
narrative & messaging
narrative & messaging
narrative & messaging
2
Editorial & Content
Editorial & Content
Editorial & Content
3
Websites & design
Websites & design
Websites & design
4
experiences & workshops
experiences & workshops
experiences & workshops
✰
Clarity is care
✰
Strategy with feeling
✰
Structure for creativity
✰
Better over bigger
✰
Words made thoughtfully
✰
Form follows meaning
✰
✰
Clarity is care
✰
Strategy with feeling
✰
Structure for creativity
✰
Better over bigger
✰
Words made thoughtfully
✰
Form follows meaning
✰
our approach
our approach
our approach
step 01
Listen
Listen
Listen
We start by understanding your context, goals, challenges and the communication needs of your team.
We start by understanding your context, goals, challenges and the communication needs of your team.
step 02
Learn
Learn
We explore your audience, landscape and existing communications to identify opportunities.
We explore your audience, landscape and existing communications to identify opportunities.
step 02
Learn
We explore your audience, landscape and existing communications to identify opportunities.
step 03
Shape
Shape
We define the narrative, strategic direction and messaging principles that guide the work.
We define the narrative, strategic direction and messaging principles that guide the work.
step 03
Shape
We define the narrative, strategic direction and messaging principles that guide the work.
step 03
Structure
Structure
We organise information, content and systems into a clear framework that supports your goals.
We organise information, content and systems into a clear framework that supports your goals.
step 03
Structure
We organise information, content and systems into a clear framework that supports your goals.
step 03
Express
Express
We bring ideas to life through words, design and digital experiences.
We bring ideas to life through words, design and digital experiences.
step 03
Express
We bring ideas to life through words, design and digital experiences.
a few kind words
a few kind words
a few kind words
“Writing that is evocative, insightful, and intelligent.”
“Before working with them, our content was a mess. They trimmed the fluff to make it easy to read and flow better for everyone. The win: It actually grabbed readers now.”
“The strategies and content developed were perfectly aligned with our brand and objectives. Their dedication, creativity, and commitment to excellence are truly commendable."
“Explains complex technical ideas in a simple, approachable way.”
“Developed a new content strategy and processes that are still in place today.”
“Cares deeply about audiences and how products fit into their lives. Has a strong command over language, and makes things simple and intuitive across every touchpoint.”
“Transformed the content design landscape within our CX department.”
“The rare content practitioner who balances big-picture strategy, user-centered thinking, and craft.”
let’s work together
let’s work together
let’s work together
2026. second draft