We partnered with the founders of BU.MI, Trivandrum’s first experiential restobar, to shape their story and voice from the ground up.

We defined the brand’s verbal identity, tone, and messaging pillars; created a menu content strategy; and worked closely with the chef, designers, and digital team to ensure a cohesive experience across touchpoints.

Our work also included internal brand training, press materials, event invites, and tools like review response templates and feedback forms to help the team maintain clarity and consistency after launch.

We helped build a foundational content design practice within tado°’s customer experience organisation, where content was once managed entirely by support teams.

We defined a multilingual content strategy, set up editorial and governance systems, and built cross-functional rituals that championed clarity, quality, and consistency.

Over time, this work evolved into a dedicated content design function that continues to shape how tado° communicates with its customers today.

We worked with a Kochi-based art collective to shape the narrative and communication for their website as they prepared for two major international exhibitions. The organisation brings together artists, writers, and scholars and works at the intersection of art, knowledge, and community.

With limited time and content scattered across research notes and early drafts, our role was to structure this material into a clear narrative that could introduce the collective’s work to new audiences. We wrote key sections of the website, developed introductory editorial essays, and supported the website build and press communication for the exhibitions.

The result was a website that introduces the collective’s work with clarity and context, helping new audiences engage with its research, exhibitions, and collaborative projects.

We worked with the founders of a multispeciality hospital to shape the narrative and design of their investor pitch deck.

We began with in-depth conversations to understand their story, vision, and growth plans, followed by an audit of existing materials.

The content was restructured to create a clear and persuasive narrative flow, refining key points and rewriting copy to improve clarity and impact. We also developed founder bios, value propositions, and expansion plans.

The final deck combined strategic storytelling with a clean and credible visual design that reflected the hospital’s purpose and long-term vision.

We worked with a global SaaS brand to streamline and deprecate a large set of outdated product documentation.

The content had no clear ownership, had significant overlap, and information was scattered across multiple locations. We audited the entire set, reduced redundancy, and ensured relevant material was redirected to the right sources.

We collaborated with in-house writers and subject matter experts to manage the creation and rework of content needed to fill gaps and improve clarity.

The resulting framework not only improved discoverability and governance but was later used as a model for similar documentation clean-ups across the company.

We led end-to-end content design for a new site-builder feature in an enterprise service management app that helps teams customise their help centres.

The work involved synthesising research insights, mapping user journeys, and creating concept models and content patterns. We audited the existing experience, aligned cross-functional teams on language and terminology, and delivered UX copy, documentation strategy, and release communications.